Maya Yegorova
Opinion
14 April 2023
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Amid the mass of electric cars and eye-catching new vehicle designs at the New York Auto Show, two brand partnerships showed how the consumer experience is changing, reports Maya Yegorova from WARC.
Opinion
23 February 2023
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One of the more unusual ad effectiveness tips from Super Bowl LVII involved tapping the power of a wet nose, four legs and a tail, as WARC’s Maya Yegorova explains.
Opinion
15 February 2023
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Pixels are used by many brands to understand digital consumers, but marketers do not always understand what data is being collected and shared, WARC’s Maya Yegorova reports.
